Print CG reel
Commercial
A 38-second reel of CG imagery made for print and poster advertising. It includes a cartoon smartphone character, a beer poster for a bottle redesign, a peeled orange, a leather armchair among rows of red cinema seats, a planet in space, a New Year visual for Sandora juice and a smartphone rising from blue water.
Print CG is judged frame by frame, at sizes far larger than a screen. Models and textures have to hold up on a billboard, lighting has to flatter the product from a single fixed angle, and every surface has to be retouched to a finish that survives close inspection. The reel animates between those stills, but each one is built to stand alone.