Obolon sponsorship idents

Three 20-second idents for Obolon, the Kyiv-based Ukrainian brewer, each carrying the line Оболонь — спонсор показу (“Obolon — sponsor of the broadcast”). The first shows young people in embroidered shirts in front of a church; the second, friends walking by a river beneath a bridge at sunset; the third, friends celebrating around a table-football game in a bar. Terminal FX published them on its Vimeo channel in 2017 and tagged the work as motion design, animation, 3D, compositing and VFX.

Sponsorship idents run many times around programmes, so they have to be short, warm and instantly branded. The logo and sponsor line must sit identically across every version, the grade has to give the set a shared golden look, and each scene has to read in seconds. The first ident is the main video on this page; the other two follow below.