Lux commercials 2017 — Painters, Fridge and Dancers

Three 20-second spots for Lux (Люкс), all published on Terminal FX’s Vimeo channel in 2017 and tagged as compositing, clean-up and motion design. They share one visual idea: a pair of characters set against a clean stage, marked out in green and red. In Painters, two men at green and red easels paint a model; in Fridge, two young men stand by a green and a red refrigerator under a digital clock; in Dancers, two silhouetted dancers perform in green and red spotlights beneath the Люкс logo.

Campaigns built from several short spots depend on consistency. Colour, set treatment and graphics have to match exactly from one film to the next, the white or dark stage has to stay perfectly clean, and the brand mark has to land the same way each time. Painters is the main video on this page; Fridge and Dancers follow below.