Kaspi Gold commercial

This 30-second commercial promotes Kaspi Gold from Kaspi Bank, the Kazakhstan bank behind Kaspi.kz. Its poster frame is a bold red card reading Хорошие новости от Kaspi — “Good news from Kaspi” — beside the brand’s figure icon. Terminal FX published the spot on its Vimeo channel in 2017 and tagged its work as motion design, animation, 3D and compositing.

Financial advertising depends on graphics that explain quickly and stay on brand. Colour, type and icon animation have to follow the bank’s identity exactly, product information has to be legible in the few seconds it is on screen, and 3D elements have to share lighting and movement with the rest of the design so the spot reads as one piece. That combination of motion design and compositing is a regular part of the studio’s commercial work.